Campaign Ad Analysis

1.  This ad uses catchy tune and fun animation to draw in the public and it is effective because the tune gets stuck in your head.
http://www.livingroomcandidate.org/commercials/1952

2.  This ad uses scary images to make the voter feel that the candidate will protect them from all of the scary images that include the Atomic Bomb.  This is successful because it scares the voter into voting for the candidate.
http://www.livingroomcandidate.org/commercials/1964

3.  This ad makes Johnson's opponent out to be someone who would use the power of the Atomic bomb poorly and does not realize its significance.  This is successful because it paints a picture that the opponent is unfit to lead the nation. 
http://www.livingroomcandidate.org/commercials/1964

4.  This ad relates a national threat to something a person might encounter in nature and it asks them if they would want to be prepared for it or not.  This is successful because it relates an overseas threat to something that more Americans have seen and relate to, a bear.
 http://www.livingroomcandidate.org/commercials/1984

5.  This ad makes the candidate out like a nice man who is just like the average American.  This is successful because it makes the voter believe they can relate to the candidate. 
http://www.livingroomcandidate.org/commercials/1988

6.  This ad reassures the voters that America is stronger than what it has been in the past.  This is successful because it reminds the voters the prosperity that was made in the past and it paints a bright future for Americans. 
http://www.livingroomcandidate.org/commercials/1996

Research Study Conclusions:
1.  That advertising is persuasive.
2.  "Advertising does a little to inform, next to nothing to mobilize, and a great deal to persuade potential voters."
3.  Presidential advertising is "paid propaganda that distorts the democratic process."